Batching Your Blogging Might Make You a More Efficient Writer

How breaking up your work into stages could make you more productive.

By Shannon Ashley

I’ve been supporting myself and my daughter as a full-time blogger for close to two years now. Prior to this work, I was a contract writer for about four years.

Over this time, I’ve learned that the only way to really get through an unconventional writing career is to ride the waves.

Regardless of the platform(s) you choose to use for your writing, there will always be things that change. To continue writing and manage a successful career, you will have to deal with each change as it comes.

But writers aren’t just impacted by external changes. You’ll have to deal with internal change too. This can include things like your evolving voice, shifting priorities, mental or physical health challenges, and a growing interest in different writing styles or topics.

Your passion for writing certain stories may change, and even that can be incredibly jarring.

Such changes are, of course, in addition to the external forces you can’t control. Reading and engagement habits shift. Algorithms change. Interest ebbs and flows.

Although you’ll do your best to anticipate and respond to change, you’ll undoubtedly run into some writing periods where you feel like you’re “off” your game.

This is completely natural.

One way to get through the upheaval?

Consider batching your work.


How to Find and Establish Your Blogging Niche

It’s your happy place. You’re supposed to have fun there.

By Shaunta Grimes

I’ve had niches on my mind lately.

I love the definition of a niche as a nook or cranny — a little space. The idea of your writing niche as the place where you curl up in a comfy chair and settle in. Instead of more vertical growth, your niche is where you go deep.

And it’s where you find your people. I mean, hopefully you find people no matter what you write. But your people, the folks who really connect with you because they really believe you’re writing just for them? They show up when you find your niche and start writing in it.


What to do When You’re Your Own Worst Enemy For Your Business

A technique for turning down your own toxic, hypercritical voice.

By Shaunta Grimes

Deep. Breath. In. Out.

God. This is hard. This is always hard. When you’re an entrepreneur — a solopreneur — you don’t really have anything to go on but your gut. And what if your gut is wrong?

What if you think you’re doing the right thing, and it turns out you’re driving your business right into the dumpster?

What if you’re pretty sure you’re making a good, informed choice, but really you’re screwing up royally?


What to Do When You Can’t Seem to Finish a Blog Post

#4. Take a cue from Frozen

By Shannon Ashley

Lately, I’ve been thinking a lot about increasing one’s writing output. I know one writer who’s made a remarkable goal of finishing five (yes, FIVE) posts a day. I’ve also had other writers ask how they can break through their walls when they can’t seem to finish anything.

Despite being a daily writer, I happen to be a very slow writer. As much as I would like to be the kind of person who easily finishes one blog or article an hour, that simply isn’t me.

Most pieces take me three to five hours to complete, while a longer story will take the whole day, maybe two. Actually, I’ve come to realize that I don’t mind being so slow.

The thing is, writing is how I process my life. It is, in fact, a huge part of my positive mental hygiene. If I were to rush that process, I think it could hinder me in a very personal way.

That said, I do know the difference between my process and simply getting stuck. I know when I need a break, and when I’m actively procrastinating or shooting myself in the foot.

I also know when when I’m struggling no matter how much I want to be productive.


Blogging Success Depends on Finding Your (Narrow) Marketing Niche

Here’s how (and why) to find the path between your brain and your reader’s.

By Shaunta Grimes

In April 2018, Ev Williams wrote this:

I sometimes describe Medium as a system for moving ideas between brains.

I’m a little obsessed with that idea.

It’s a beautifully succinct way of describing what we do as bloggers and, maybe most importantly, why.

We aren’t just writing because we love writing. We’re writing to communicate and to share ideas.

So, if we’re going to think of blogging in general as a system for moving ideas between brains, we can break it down to its parts. Your brain — the writer’s brain — and their brain — the reader’s brain.


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