Blogging Success Depends on Finding Your (Narrow) Marketing Niche

Here’s how (and why) to find the path between your brain and your reader’s.

By Shaunta Grimes

In April 2018, Ev Williams wrote this:

I sometimes describe Medium as a system for moving ideas between brains.

I’m a little obsessed with that idea.

It’s a beautifully succinct way of describing what we do as bloggers and, maybe most importantly, why.

We aren’t just writing because we love writing. We’re writing to communicate and to share ideas.

So, if we’re going to think of blogging in general as a system for moving ideas between brains, we can break it down to its parts. Your brain — the writer’s brain — and their brain — the reader’s brain.