By Shannon Ashley

When thinking about creating your own publication on Medium, you've got a lot of choices.

Here are a few things you'll need to think about:

Topics and tags: what kind of stories will your publication cover?

Will your publication house your stories alone, or will you add other writers? If adding other writers, what are your submission guidelines? How heavily will you edit submissions (if at all)?

How much will you promote your publication? If you include other writers in the pub, I'd say that promotion is a bit more important than if you keep the publication for yourself. How will you promote the publication? ( Facebook, Quota, Twitter, and LinkedIn are just a few options.)

Will you keep an editorial calendar? Or any other type of schedule?

How about the look of your publication--will you aim for a more cohesive brand or let it be a hodgepodge?

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